Projects
View some of my prior work
MGT 201 - Management Communication
My team sought to find ways for North Highland to increase their preference in the St. Louis area. By focussing on community involvement, publications, and social networking, we created a solution North Highland chose to implement moving forward.
MKT 480 - Marketing Strategy
As one of three finalists across the course, our team presented differentiation recommendations to a Google Home product manager. In order to compete with Amazon Alexa, we recommended that Google focus on developer collaboration and early-user experience.
MKT 400G - Digital Marketing & Analytics
As part of the Google AdWords Student Challenge, my group was given $150 to develop a digital campaign for a small business. We assisted Korean-American fashion brand KORE LIMITED in developing a holistic AdWords campaign
QBA 121 - Term Project
My team created a model for predicting the valuation of NBA basketball teams. We determined that ticket price and stadium cost were the most significant variables in determing team value. This project was not affiliated with the NBA.
SOMEWEAR FROM INNOVAITON CLASS
REMOVE NBA REPORT