WASHINGTON UNIVERSITY, OLIN BUSINESS SCHOOL, St. Louis, MO                                              August 2014 - May 2018

Bachelor of Science in Business Administration

­Majors in Marketing, History; Minor in American Culture Studies

 

 

 

 

L’OREAL USA New York, NY                                                                                                                   August 2018 - Present

Management Development Program, Consumer Products - L’Oreal Paris Skincare

• Supporting L’Oreal Paris brand innovation through the development of a go-to-market strategy. Specifically, I have evaluated our retail opportunity, calculated sales projections for a P&L, and monitored competitor performance, including CRM.

  Measure social listening and online customer feedback across three e-commerce platforms for nine new SKU launches. 

• Use Nielsen scan data to measure lift, dollar growth, and ROI for our national coupon campaigns.

• Assessed the market opportunity and created a data analysis for our new club-format SKU’s sell-in plan. 

• Identified the cause of a national retailer planogram error, and worked with the national account team to correct the error in the retailer’s planogram management system.

• Generated on-shelf communication and merchandising recommendations based on successful brands at luxury retailers.

• Analyzed shelf-space to sales for all skincare brands sold at our top four retailers, driving a competitive sell-in strategy.

 

CARDINAL HEALTH  Columbus, OH & St. Louis, MO (Remote)                                                              May 2017 – April 2018

Channel Marketing Intern, Laboratory Products 

• Supported the set up of the division’s e-commerce site by developing optimized alt-text for our SKUs’ online display images.

• Implemented search engine optimization text and page improvements for three product categories.

• Managed the implementation of a new sales management software and trained the 100+ member sales team on its usage.

• Worked with brand managers to audit old content and upload over 1,500 items of marketing content to the new sales system.

 

GORILLA 76 MARKETING AGENCY  St. Louis, MO                                                                       May 2016 - September 2016

Strategy Intern

• Placed call-to-actions on client websites and made additional strategic changes via WordPress to increase conversion rates.

• Pitched clients' content to publications and journals in their specific industries to increase PageRank and drive leads.

• Gathered and organized SEO analytical data for clients, assisting with their inbound marketing strategies.

• Directed the firm’s 10-year anniversary PR campaign, gaining three story placements and a magazine feature.

  

• Skills: Digital Marketing, Sales Enablement, Product Launches, Omnichannel Retail, Project Management

• Digital & CRM Software Experience: Google AdWords, Salesforce, Moz, Hubspot, Wordpress

• Data Software Experience: Microsoft Excel, Microsoft Access, Nielsen Scan Data, Google Analytics, SQL

 

 

TAU KAPPA EPSILON FRATERNITY, Xi Chapter                                                                                  January 2015 - May 2018

New Member Education Chairman: 2017-18 Academic Year

• Oversaw new members’ education on chapter history and culture, as well as lead the big-brother mentoring system.

• Managed a $1,000 per semester budget to plan new member retreats and other team-building events.

Brotherhood Chairman: 2016-17 Academic Year

• Administered a $2,500 per semester budget to support camaraderie through events such as chapter outings and dinners.

• Served as the academic liaison for the Inter-Fraternity Council, ensuring that all brothers were in good academic standing.

 

MX. WASH. U                                                                                                                           September 2015 - May 2018

Vice President of On-Campus Fundraising: 2016-17 Academic Year

• Directed fundraising from current Wash. U. students, faculty, and alumni to help raise over $12,000 for our beneficiary.

• Assisted in the club's rebranding from Mr. Wash. U. to the more gender-inclusive Mx. Wash. U.

 

• Eagle Scout Award recipient with Bronze Palm

• Tau Kappa Epsilon, Xi Chapter: Senior Achievement Scholarship (Spring 2018); Member of the Year (Spring 2017)

• Order of Omega Greek Honorary: Excellence in Leadership Award (Spring 2017)